If Blizzard aren’t the current king of free-to-play, it’s only because Valve exist. Hearthstone and Heroes of the Storm are two highly successful, fully fledged F2P games, while World of Warcraft, Starcraft, and Diablo all have their own free starter editions which arguably fall into the “free-to-play” category.
That’s why it’s so surprising to hear that Overwatch – the upcoming Dota-clone-FPS-thing from Blizzard – isn’t going to be launched on a free-to-play model.
I remember that there was some previous discussion about how Blizzard were going to monetise Overwatch. The gameplay is based on each character having a hard counter, and much is made of changing characters in order to adapt to your enemies composition – and that element of the game would have been severely limited if the heroes were bought, or available on a free rotation. A team with 20 available heroes versus a team with only five could conceivably create a composition that the opposition could not answer, making the game fundamentally pay to win. But paying for skins probably wouldn’t have been enough of a money-spinner to support a game of this size.